Should we care about the path not travelled?

  • the reluctance of some customers to pay more for green electricity coming from hydroelectric power stations that have been around for decades
  • the fact that suppliers in some European countries aren’t allowed to market electricity to customers as green, if it has been government subsidised
  • the sense by some customers that the green electricity label would be meaningless if it didn’t cost the supplier something.

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Fascinated by what makes societies and markets work, especially in sustainable energy. http://guylipman.com. Views not necessarily reflect those of my employer.

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Guy Lipman

Guy Lipman

Fascinated by what makes societies and markets work, especially in sustainable energy. http://guylipman.com. Views not necessarily reflect those of my employer.

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